Muscle Milk

Our team brought Muscle Milk’s ‘Muscleiato’ recipe to life, by taking over a New York City food truck in Domino Park and turning it into the ultimate Muscle Milk experience.

Running clubs and fitness influencers finished their morning workout at the event and enjoyed iced Musclemilk coffee drinks.

Agency: adam&eveDDB

Client: Musclemilk

Activation Partner: TXG

Producers: Steven Kreuch, Amanda Krueger

Creative: Charlotte Frank and Elizabeth Swartz