#ImSuperShy

A collaboration between Youtube Shorts and kpop darlings New Jeans to promote their single “Super Shy” on social with a variety of fun YouTube shorts, creator collabs, dance challenges, a scavenger hunt, and much more

⭐️🏆 This campaign was a winner of a Clio Music Award

Client: YouTube

Production: Star Quality

Creative Director & Strategist: Hunter Ellenbarger

Designer: Bel Downie

Copywriter: Avery Fazende

Video Shooter/Editor: Andrew Oppeneer

Producer: Amanda Krueger