YouTube Rewind

Rewind is an annual campaign that celebrates the biggest moments and YouTube creators from the year. During the filming we captured BTS content on set in London, LA, Japan, and Mexico.

We leveraged the BTS content to create custom social assets and press kits that were distributed to 200+ YouTube Creators to promote the video and help it trend globally.

Client: YouTube

Production Lead: Rob Truglia

Photo & Social Producer: Amanda Krueger

BTS Photographer: Jake Pritchard

Production Partners: Portal A, Bernstein & Andriulli